AI Insights · Timothy · January 2025
Top 5 Social Networking Apps in the UK: Q4 2024 Performance
Explore the trends in downloads, revenue, and active users for the top social networking apps in the UK during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the top social networking applications in the United Kingdom displayed varied performance trends across downloads and active user engagement.
Threads from Instagram, Inc. saw a peak in weekly downloads in mid-October with approximately 231K downloads, while the weekly active users increased steadily, reaching about 7.7M by the end of December.
WhatsApp Messenger maintained a consistent weekly download rate, peaking at around 141K in late December. Active users remained stable throughout the quarter, hovering around 53.5M.
Telegram Messenger experienced a gradual increase in weekly revenue, ending the quarter at approximately $88K. Downloads peaked in early November at 124K, with weekly active users fluctuating but closing the quarter strong at nearly 8M.
Bluesky Social showed significant spikes in weekly downloads and active users in November, reaching about 281K downloads and 929K active users, before tapering off towards the end of the quarter.
Facebook from Meta Platforms, Inc. maintained a steady weekly revenue, closing December with $100K. Downloads and active users remained stable, with a slight uptick in weekly downloads to 126K in late December.
These insights are based on data from Sensor Tower, where more detailed information can be found for further analysis.